Content still predominate as the king in the world of
Search Engine Optimization (SEO). Some websites get on top of search engine
rankings because of high-powered link building campaigns, but when you talk
about visitor loyalty and traffic retention and yes, public consumption also , it
will always require that good old optimized content.
1.Dedicate some time to writing
really great content –
You should write for people first
and search engines second. This basically means you should be creating really
quality pieces that are useful for humans, because the search engines will
recognize your efforts.
2. Content matter-
It is important that your content has
the potential to reach a large audience and help your company beyond the SEO
benefits. Website content, articles and blog posts are ways to connect your
company to relevant, interesting information about your industry. Creating copy
that is well-written and focuses on interesting topics in your industry will
help it go beyond increasing your page rank.
3.
Write compelling headings-
The titles of web pages and articles
are among the first things that grab the attention of a reader. Don’t use a
generic, boring headline which simply describes what the article or web copy is
about. Instead, think like a newspaper headline writer and develop a headline
which makes someone want to read more.
4. Use meta
descriptions-
Make sure your content has meta
descriptions with keywords included. This is a great way to get Google to
recognize your content and increase its value.
5. Write and
tag hierarchically-
In order for Google and other search
engines to give your content the highest placement possible, it’s important
that it looks professional and well-structured. Using the appropriate tags for
your content will do this. Use h1 tags for titles, h2 tags for subtitles and so
on. This concept will also help your writing by encouraging you to put your
most compelling ideas first.
6. Write original content-
Having duplicate content is a major
no-no for search engine optimization, so don’t just “copy and paste” content
from existing sources. Make sure your content is fresh and original - even
copying your own content is a poor SEO decision.
7. Blog posting-
Add a blog to your website and blog
regularly. Write on topics of interest and value to your clients and visitors.
Demonstrate your vast knowledge of your topic and build your reputation as an
expert.
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