Wednesday 2 July 2014

How to optimize your website for First Rank on Google?

How to optimize your website for First Rank on Google?
Content still predominate  as the king in the world of Search Engine Optimization (SEO). Some websites get on top of search engine rankings because of high-powered link building campaigns, but when you talk about visitor loyalty and traffic retention  and yes, public consumption also , it will always require that good old optimized content.
 1.Dedicate some time to writing really great content –
 You should write for people first and search engines second. This basically means you should be creating really quality pieces that are useful for humans, because the search engines will recognize your efforts.
   
 2. Content matter-
It is important that your content has the potential to reach a large audience and help your company beyond the SEO benefits. Website content, articles and blog posts are ways to connect your company to relevant, interesting information about your industry. Creating copy that is well-written and focuses on interesting topics in your industry will help it go beyond increasing your page rank.
  3. Write compelling headings-
The titles of web pages and articles are among the first things that grab the attention of a reader. Don’t use a generic, boring headline which simply describes what the article or web copy is about. Instead, think like a newspaper headline writer and develop a headline which makes someone want to read more.
 4. Use meta descriptions-
Make sure your content has meta descriptions with keywords included. This is a great way to get Google to recognize your content and increase its value.
 5.  Write and tag hierarchically-
In order for Google and other search engines to give your content the highest placement possible, it’s important that it looks professional and well-structured. Using the appropriate tags for your content will do this. Use h1 tags for titles, h2 tags for subtitles and so on. This concept will also help your writing by encouraging you to put your most compelling ideas first.
 6. Write original content-
Having duplicate content is a major no-no for search engine optimization, so don’t just “copy and paste” content from existing sources. Make sure your content is fresh and original - even copying your own content is a poor SEO decision.
 7. Blog posting-
Add a blog to your website and blog regularly. Write on topics of interest and value to your clients and visitors. Demonstrate your vast knowledge of your topic and build your reputation as an expert.


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