SEO PLAN

VISUAL TECH GROUP SHARES THE EXPERIENCE OF SEO PLAN

          

      * TARGET KEYWORDS

Keywords are the most important components of any website. They play a critical role in search engine optimization (SEO)—getting your website ranked high in search results and found by human users. Keywords really aren’t as complex as you may think. In fact, any word can be a keyword. Keywords merely describe what you have to offer your target audience (your product or service). Targeted Keyword Research is used to determine the specific things your target audience is looking for, and how they are looking for them.

Visual Tech Group show you how to do this-

Selecting Your Keywords

First, identify short phrases that describe your website, service, or product. For example, if you run an SEO company in INDIA you might select the following words:

• SEO
• Search Engine Optimization
• India

Remember to start general and broad. Short phrases are appropriate if necessary, but keep it simple.

Refining Your Keywords

key phrases are short, simple descriptors that people type into search engines (like Google, Bing, Yahoo!, MSN, etc.) in order to find information or answer a question about a specific interest or need. These phrases are super important to your search engine optimization (SEO) because they help online users:

1.     Find your website on the Internet, and

2.     Quickly understand what your website is all about.

  SEO as a whole is not just limited to just key words –  

But key phrases and words are a HUGE, IMPORTANT piece of your SEO strategy.

So, it is really important to choose best key phrases for your SEO plan.

·         * SUBMIT WEB PAGES

Search engine submission is how a webmaster submits a website directly to a search engine While Search Engine Submission is often seen as a way to promote a website, it generally is not necessary because the major search engines like Google, Yahoo, and Bing use crawlers, bots, and spiders that eventually would find most web sites on the Internet all by themselves.

There are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because the site operators would rather not wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine.

How web sites are submitted There are two basic methods still in use today that would allow a webmaster to submit their site to a search engine. They can either submit just one web page at a time, or they can submit their entire site at one time with a sitemap. However, all that a webmaster really needs to do is to submit just the home page of a web site. With just the home page, most search engines are able to crawl a site, provided that it is well designed. In order to obtain good placement on search results in the various engines, webmasters must optimize their web pages. The process is called search engine optimization. Many variables come into play, such as the placement and density of desirable keywords, the hierarchy structure of web pages employed in a web site and the number of web pages that link to a given web page. The Google search engine also uses a concept called page rank.

·        *  REPORT RANKING

A website can “rank” across search results for the same query, and that “rank” can change minute-to-minute, day-to-day, device-to-device. Given the complexity of the factors considered before a search engine displays results, there is no definitive way to measure rank.

 One case for the use of ranking reports is performance monitoring and internal assessment.  The ability to see a significant shift, specifically a decline, before it has time to do serious damage is a major concern. VISUAL TECH GROUP  think being proactive is an essential component of SEO success! It also believe there are effective ways to achieve this without the use of a ranking report.

·         * ANALYZE CONVERSION

VISUAL TECH GROUP SHARE the following techniques that are useful for SEO and Google organic traffic analysis. These techniques build upon each other, so use them together-

Landing Page Analysis

Landing pages are a good signal for analyzing organic search traffic because each landing page has likely been created around a focus keyword, product, or theme. As a result, incoming keyword searches generally relate to the focus of the page. You can see which organic searches on Google relate to which landing pages on your site.

            The over-time graph shows the trend of Google organic traffic over your active date range. If you are actively working to optimize your website, then you should see this content increasing over time.

When we perform a website conversion analysis on a website, we use a number of tools to determine visitors' first impressions, eye tracking/eye movement, ease of navigation, paths taken, time spent on specific pages, etc. We will analyze your website from a marketing standpoint - to discover the weak points that may be leading to abandonment instead of answering the website's call to action. We can also perform a usability analysis on your website, to discover how usable it is for people with disabilities, or people who browse the web with images, Javascript, Flash, or other functionalities turned off. Our Search Engine Optimization Specialists know that no two websites or companies are the same. We want to make sure that we understand what you need and expect.

To ensure that the report is accurate, detailed information will be gathered from you. This information will include:

• Your company's primary goals
• Your current targeted keywords
• List of all domain names being used for your website

       * OPTIMIZE WEBSITES

Web pages and websites are getting bigger and becoming more complex every day. But when a website does not load quickly, it affects visitors’ behavior, which leads to decreases in sales conversions and revenue.

A website can slow down for a number of reasons, including low server memory, competing resources or data influx. Navigation, site design, images and apps can also affect how quickly and effectively a website is displayed. There are a few things you can do to make sure your site is performing at optimum speed. First, you can run a web page analyzer to help you see what is actually being loaded and what is taking the most time — and clean up any problematic HTML, CSS and Javascript code.