INTRODUCTION OF BEST SEO KEYS

Some of the professional only know about the techniques of the SEO.  You know how to network and you know how to use display advertising for maximum return on investment. But what happens when you’re told to move your personal branding online?
Coming up with a great-looking website can be easy, but making sure it gets found is more difficult. And if you can’t get found, then you aren’t getting top returns on your investment.
That’s where SEO comes in.
Google, the world’s most dominant search engine, is constantly refining its algorithms and turning the practise of search-engine optimization into a science.
When you optimize your websites for Google’s algorithms, you can improve your search-engine rankings and appear higher on search-engine results pages (SERPs).

With Google’s most recent algorithmic release, Hummingbird, every real-estate agent has to take another look at his website and SEO practices.

Some of the standards remain. You must ensure:

• Optimal site performance
• Advanced keyword research
• Proper URL structure
• Legitimately earned backlinks
• Fluid user experience

Google demands consistently fresh content that solves problems for its users.

1.    QUALITY OVER QUANTITY

With its latest algorithmic updates, Google is punishing SEO practitioners who spend their time stuffing blog posts with keywords.It wants useful, relevant content that helps its users solve their problems.As a real-estate agent, you have to think about your target markets and imagine the questions they’re going to ask when they type a search into Google.

2.    THE COLD HARD FACTS IN SEO

·         SEO - search engine optimization - is the process of moving your website up in the search results. Obviously, the higher your website appears in search engines like Google, the more natural search engine traffic you can acquire for your business. And, statistically, this kind of natural search traffic is generally the most valuable traffic you can get. But you knew all of that already.What you might not already know is that your process for improving your rankings on Google had better make room for a blog on your website.

Here are 4 cold, hard facts about how blogging can improve your SEO results:

SEO is more about your content than anything else

It's a plain-and-simple truth. You need content, and you need lots of it. Google has made vast improvements to their algorithm (how they rank websites). Google had to rely more on "off site" factors to determine the value of your website (links, for example). But since the Panda and Penguin updates, especially, Google is now much smarter and much better at analyzing your website's content than ever before. And they're just going to keep getting better.

Blogging is the most search-engine friendly way to publish your content.

A blog is simply a tool for publishing content quickly and easily. It doesn't matter what kind of content you're publishing -- personal or business -- "blogging" is just shorthand for publishing content.

Social media loves your blog posts.

Blogging was the original social media, and it's true. But more to the point, if you're going to be successful with Social Media Marketing for your business then you need stuff to share. That's exactly why you need a blog. Take a look at your Twitter feed for just the next 15 minutes. Notice how many people are out there sharing content? 90% of those shares are blog posts. This is exactly why you need a blog for your business, so it's easy for your site to get shared. More social sharing means more traffic, which means more prospects, more leads, and more customers for your business.

3.    PENALISED BY GOOGLE

A few years ago it was easy to create short SEO rich articles. A few hundred words scattered with keywords was enough. This is no longer the case. Following the Panda and Penguin updates, content length and quality now play an integral part in how well your content ranks. In terms of length, no certain word count will guarantee better results, but research has shown that longer content often ranks higher. In terms of quality, you need to create content that people actually want to read. If all your content is created specifically to target certain keywords, then Google will eventually penalise you. Make your content as informative and entertaining as possible. Google and visitors will love you for creating this type of content. Here are 5 questions you should ask yourself whenever you consider creating any content:

·         Copying someone else’s content and changing a few words doesn’t make it original.

·         If you create content specifically for the search engines you’ll likely end up creating poor quality content. Although using keywords in your content is important, the readers should always come first.

·         There is a direct correlation between high ranking sites and the use of proper spelling and grammar.

·         There’s no point creating content that doesn’t target your audience. If you’re an authority on a subject, stick to writing about this field.

·         Social sharing is one of the best ways to increase your readership. But for content to be worth sharing it must offer the reader something of true value.

Social marketing is now a key facet of SEO. Google uses social activity to determine how relevant and useful your site is. If you’re currently not utilising social media you need to start. Google released its own social sharing platform Google+ which proves it has a strong interest in social media. Social proof is not only important to the user, it’s important to Google. If you’ve yet to develop a social media strategy, begin by building a presence on the three major social media platforms – Google+, Twitter and Facebook.

4.    IDENTIFYING TRENDING TOPICS

We take a look at the most useful ways to use Google Trends to your advantage for SEO.So we all know that Google Trends is on the top of the pile as far as versatile tools on the market for SEO go. If you had to make a choice and choose only one, this would be it, or it would be in contention, for sure. Google has a voracious appetite for fresh topical content. Google Trends is the single best tool available to develop content ideas that will garner traffic and links. If you haven't been using this tool for SEO purposes.

5.    THE FUTURE OF SEO

The primary goal of the search engines is to make money, and they can’t do that if people avoid their services because their results are perceived as being low-quality. For this reason, the search engines will always be engaged in the process of refining their algorithms to provide the best possible results. Start by making an effort to spend time on the social networking sites you’re active with every day and reach out personally to your followers. By providing consistent, helpful information, you’ll build a following and begin to see an increase in the number of social shares of your work, making any investment here worthwhile in protecting your site against future changes in the world of SEO.